Quantitative Research
ATTRIBUTES TESTING & TPP OPTIMISATION
Measure and model key attributes that are considered to be the most important…
Measure and model key attributes that are considered to be the most important factors for clinicians and users, in order to make the product as desirable as possible.
This allows for the design of an ideal product profile, with the optimum efficacy, safety, dosing, administration and cost factors.
This allows for the design of an ideal product profile, with the optimum efficacy, safety, dosing, administration and cost factors.
DEMAND ASSESSMENTS
By analysing several market factors and different customer segments, the potential…
By analysing several market factors and different customer segments, the potential demand can be measured and understood.
PATIENT CHART STUDIES (PATIENT RECORD FORMS)
Quantify disease state and co-morbidities, as well as methods of diagnosis, treatments…
Quantify disease state and co-morbidities, as well as methods of diagnosis, treatments received and any unmet medical needs.
POSITIONING
Model potential high impact brand and market positions.
Model potential high impact brand and market positions.
SEGMENTATION
By understanding the current and future trends from physicians and patients…
By understanding the current and future tends from physicians and patients, we can identify the optimum patient groups to position your products or services.
TREATMENT ALGORITHM
Quantify prescriber and patient populations, the total size of the market, methods of…
Quantify prescriber and patient populations, the total size of the market, methods of diagnosis, treatment methods and competitive environment