Our commitment to quality and zealous project management is second to none which is confirmed by over 95% client satisfaction rate.

Every project has senior resources and subject matter expertise that is needed for highest level of client service. The team that we bring to every engagement have
both depth of knowledge therapy area and experience of using techniques proposed and well versed similar assignments, to warrant a successful outcome.

We also bring project management skills that will ensure there are no surprises in the later stages of the project - again the protocols are put in place in liaising with you to ensure a smooth progress through the process.

• Market research projects are subjected to:
  • Rigorous fieldwork procedure and quality controls.
  • Discussion guide/Questionnaire verification.
  • Interviewers recruitment.
  • Interviewers briefing.
  • Fieldwork controls.
  • Data gathering.
• Competitive intelligence projects are subjected to:
  • Our systematic approach to maintaining our embedded source network, through regular follow-ups and interactions, ensures an optimal launching point when beginning a new CI project.
  • Quick access to new referrals, via existing sources, in areas we are focused on for a particular project.
  • Avoidance of any gatekeepers.
  • Leveraging of comfort level with existing embedded source to encourage a more detailed conversation with new sources.
  • Full triangulation of most intelligence by three independent sources.