• market-research-sub-situation-analysis

    BPTO (BRAND PRICE TRADE-OFF)

    We use BPTO in out-of-pocket markets (typically consumer-led) where…

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  • market-research-sub-situation-analysis

    INTERNATIONAL / GLOBAL PRICING

    Using our global payer network, we help our clients incorporate each country‚Äôs…

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  • market-research-sub-situation-analysis

    PRICE ELASTICITY / SENSITIVITY

    Key decision makers might be price insensitive, depending on the regulatory…

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  • market-research-sub-situation-analysis

    PRICING STRATEGY

    Price is a large driver of profitability, and can be a significant driver of profit. A 10%…

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  • market-research-sub-situation-analysis

    REFERENCE PRICING

    There are formal and informal referencing rules that are commonly practiced…

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  • market-research-sub-situation-analysis

    VALUE BASED PRICING

    Products that offer unique or highly valuable features or services are better…

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