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Latest News

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  • AstraZeneca raises EPS guidance as Brilinta news provides welcome boost
  • Sanofi-Aventis fuels Genzyme buyout rumours after Q2 income jump
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Our philosophy

Mission

  • We aim to provide world class solutions to healthcare clients with actionable recommendations based on strategic thinking and real business insights; underpinned by high-value primary intelligence, exhaustive analytics, years of experience and multi-disciplinary team efforts.
  • We are committed to:
    • Creating competitive advantage through innovative solutions
    • Delivering sustainable impact
    • Succeeding together with passion and trust

Strategic intent

  • Our intent is to consistently delivering intellectually added-value services through committed people so that our clients can work with and trust us as part of their extended management team.
  • Our main service focus is in the area of product life cycle management from new product development to the optimisation of patent loss where we apply cutting edge solutions and value enhancing management thinking.

Vision

  • We aim to be become partner of choice to the pharmaceutical, biotechnology, life science, diagnostic, medical devices and medical technology industries.
  • We aspire to provide high quality focused consulting services by leveraging our core competencies in data gathering, advanced analytics, modelling and strategic advice. We are continually building new capabilities and enhancing our people's intellectual capital, and improving our understanding of the environment in which we operate.

Values

  • Clients come first – we measure our success by our clients' success.
    • We put client's interest ahead of our own. This means we take his/her pain away related to project at hand. Assuring him/her that their project is in safe pair of hands who are professionals and 100% ethical. We uphold absolute integrity with respect to environment and respect for the individuals . It doesn't mean doing whatever the client asks.
  • Our reputation is for honesty, loyalty and support.
    • We aim to develop long term relationships with our clients by delivering high quality, actionable recommendations; with a mutual sense of trust and respect.
  • We foster an inclusive environment, and appreciate and support a diversity of people, cultures, ideas, skills and experiences. It is our belief that clients benefit from the wealth of knowledge presented via diversity.
  • Revenue is important, but customer satisfaction is even more crucial.
We are a multidisciplinary team with both industry and agency experience

TOOLS & TECHNIQUES

iAdBoard via web iOmnibus via facebook Ethnography Semiotics Health belief modelInternal intelligence collector

SERVICES

  • Strategic market research
  • Competitive intelligence
  • Forecasting & modelling
  • Consulting (Strategic advice)
    • Patent loss management
    • Pricing and reimbursement
"Lifecycle management from new product development to patent loss optimisation"

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