Overview

Our market research service specialise in 'lifecycle management' from 'new product development to loss of exclusivity'. Our researchers, with sources among KOLs, front line doctors, payers and regulators, provide a deep understanding of conditions that new and mature drugs face globally.

Clients come to us for challenging strategic work whether the requirements are secondary, qualitative of quantitative research. Our researchers are skilled users of ethnography and semiotics to advance segmentation and conjoint techniques.

"I used them for a quantitative project and was impressed with their disease understanding and advanced analytics"
Market Research Manager, top 10 Pharma Company

Services

We offer global market research services, tools and innovative techniques which are time and budget efficient.

Our research will help you to fortify molecules/products/brands at every stage, from pre-clinical and all clinical phases, through in-market and patent loss. This includes:

• Advisory boards
• Awareness and usage tracking
• Brand equity tracking
• Brand personality
• Buying process research
• Communication development and optimisation
• Concept testing
• Creative concept development for communication
• Physician and patient satisfaction
• Key opinion leader research
• Market landscape and assessment
• Market segmentation
• Market understanding
• Medical unmet needs
• Message development and optimisation
• Message tracking
• Name, trademark and logo testing
• New product opportunity
• Patient and care giver research
• Patient records research
• Payer/Payor discussions (MCOs and reimbursement personnel)
• Prescription algorithm
• Pricing research with physician
• Product profile optimisation
• Product positioning
• Sufferers' research

Secondary research

Primary qualitative

Primary quantitative