Pricing Research

BPTO (BRAND PRICE TRADE-OFF)
BPTO (BRAND PRICE TRADE-OFF)
We use BPTO in out-of-pocket markets (typically consumer-led) where…
We use BPTO in out-of-pocket markets (typically consumer-led) where there is little functional difference to decide between marketed products. Here, the value of the brand is the most important product attribute.
INTERNATIONAL / GLOBAL PRICING
INTERNATIONAL / GLOBAL PRICING
Using our global payer network, we help our clients incorporate each country’s…
Using our global payer network, we help our clients incorporate each country’s healthcare system, physician prescribing patterns and country-specific regulatory environments into our research methodologies, so we can successfully help you to negotiate a successful price.
PRICE ELASTICITY / SENSITIVITY
PRICE ELASTICITY / SENSITIVITY
Key decision makers might be price insensitive, depending on the regulatory…
Key decision makers might be price insensitive, depending on the regulatory structure of the market. For example, Japan, has a regulatory system that provides economic incentives for physicians to use certain therapies, while some European markets discourage physicians from higher-priced therapies.

Countries vary greatly in the degree to which patient price sensitivity is encouraged or structured in local regulations. We help our clients to integrate the results of our price sensitivity analyses, using a tailored approach to maximise returns.

 PRICING STRATEGY
PRICING STRATEGY
Price is a large driver of profitability, and can be a significant driver of profit. A 10%…
Price is a large driver of profitability, and can be a significant driver of profit. A 10% price increase may result in a 37.5% increase in operating profit.

The goal of pricing strategy projects is to effectively capture product value to maximise long-term profitability for the client.

REFERENCE PRICING
REFERENCE PRICING
There are formal and informal referencing rules that are commonly practiced…
There are formal and informal referencing rules that are commonly practiced in major European markets. We help our clients to model and navigate through the complex web of reference pricing.

VALUE BASED PRICING
VALUE BASED PRICING
Products that offer unique or highly valuable features or services are better…
Products that offer unique or highly valuable features or services are better positioned to take advantage of value-based pricing, compared with products that are relatively indistinguishable from those of their competitors. We help define the differential values that payers may consider, depending on specific circumstances.
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