Overview

The pharmaceutical industry is faced with multiple challenges: patent loss for many blockbuster drugs, biosimilars, thinning pipelines, spiraling R&D and marketing costs, regulatory pressures and payer demands.

At Lifescience Dynamics, we understand the challenges the pharmaceutical industry is facing and the importance of therapeutic expertise and commercial as well as development experience in the formation and assessment of actionable recommendations. It is our belief that the best recommendations are developed from a deep understanding of the science, the market and our client's commercial development goals and capabilities.

Lifescience Dynamics employs the following services to provide our clients with the deepest level of insight:

• Physician networking and advisory board via iAdBoard®: Our iAdBoard® service (virtual key opinion leader advisory board) provides a quick and cost-effective way to steer your new concept, product or brand through the uncertain waters of regulatory authorities, payers, KOLs, front line doctors and patients.
  • Using web technology for speed and efficiency, we leverage our extensive network of KOLs, investigators and community-based physicians to pressure-test hypotheses about competition and market dynamics.
• Policy makers and influencers: We have an extensive network of industry insiders (e.g. payers, patients, executives, contracting experts, regulatory, field force) to provide insight into strategy optimisation.
• Hypothesis testing and scenario planning: Scenarios provide alternative views of the future. They identify significant events, threats and the motivations of competitors, and they convey different perspectives on how the competitors function. Building and using scenarios can help us explore how we might face the future.

Our services fall into three broad categories: marketing, strategy and finance – through which we create a multi-disciplinary team to focus on the specific issues relevant to your needs.
Typical areas of consulting and strategic advice are:

• Analogue analysis
• Brand development and strategy
• Disease area strategy
• Future scenario simulations
• Marketing strategy
• Optimisation of licensing - in or out
• Portfolio analysis and prioritisation
• Patent loss optimization
• Pricing and reimbursement strategy
• Product strategy
• Scenario planning
• Valuation - assets, brand, business unit, company, IP, molecule, patents, product and project
• War gaming strategic options
• Strategic planning workshop