Commercial

COMMERCIALISATION AND PRE-LAUNCH INTELLIGENCE
COMMERCIALISATION AND PRE-LAUNCH INTELLIGENCE
Unlock the full potential of your drug launch by benchmarking competitors, learning…
Unlock the full potential of your drug launch by benchmarking competitors, learning from their mistakes and successes to crystallise strategies and define tactical plans
COMPETITIVE LANDSCAPE
COMPETITIVE LANDSCAPE
Develop winning strategies based on deep understanding of the market.
Develop winning strategies based on deep understanding of the market
 COMPETITOR SIMULATION (WAR GAMES)
COMPETITOR SIMULATION (WAR GAMES)
Dealing with tactical or strategic manoeuvres, real or fictional. Our simulation…
Dealing with tactical or strategic manoeuvres, real or fictional. Our simulation aligns the client on strategic direction in clinical, marketing and regulatory areas
COMPETITOR SWOT ANALYSIS
COMPETITOR SWOT ANALYSIS
Understand competitors’ strategies as well as their...
Understand competitors’ strategies as well as their resources and capabilities
 CONFERENCE INTELLIGENCE
CONFERENCE INTELLIGENCE
Congress intelligence goes beyond basic soft intelligence. We help our…
Conference and congress intelligence goes beyond basic soft intelligence. We help our clients to collect high value (sensitive) intelligence on competitor products and strategies
DEEP DIVE
DEEP DIVE
A “Deep Dive” will give you a detailed understanding of a specific area of the…
A “Deep Dive” will give you a detailed understanding of a specific area of the commercial business of your competitors e.g. sales force structure with size and promotional spend .

These are Ad Hoc (one off) CI projects lasting from 6 to 12 weeks

MONITORING: COMMERCIAL
MONITORING: COMMERCIAL
“Retained monitoring” enables you to stay several steps ahead of your competitors…
“Retained monitoring” enables you to stay several steps ahead of your competitors and helps you to predict their moves in the market place or regulatory authorities approval of a competing drug.
This service will give you an early warning indicator as well as threat and risk assessments on market and competitor moves, including launch dates of generic or biosimilar entries.
These CI projects last six months or longer. These are comprehensive programmes including a combination of public domain, paid databases, primary (KOLs, PIs, personnel at competitor companies), and conference intelligence gathering, analysis and synthesis on an ongoing basis. The majority of clients choose to run a strategic simulation at the end of 12 months of CI monitoring.
PRODUCT LAUNCH STRATEGIES
PRODUCT LAUNCH STRATEGIES
Provides you with a top-line understanding of the competitive landscape and identifies…
Provides you with a top-line understanding of the competitive landscape and identifies areas requiring further investigation
 SALES-FORCE SIZE AND STRUCTURE
SALES-FORCE SIZE AND STRUCTURE
Provides you with a detailed assessment of your firm’s standing versus your…
Provides you with a detailed assessment of your firm’s standing versus your competitors in one or several areas such as marketing and sales footprint, sales organisation, number of FTEs by brand or therapy area including MSl supporting, KAMs and reporting lines.
SCENARIO PLANNING
SCENARIO PLANNING
Foresight and futures studies providing a way to best prepare for what the future may…
Foresight and futures studies providing a way to best prepare for what the future may hold.

Scenario planning includes the identification of the main forces involved in the environment and the projection of how changes in those forces will impact other elements to create a particular future; strategies and contingencies can then be developed to help provide clients with strategic foresight.

 BENCHMARKING
BENCHMARKING
Provides stragetic, benchmarked analysis, actionable information and insight on target…

Provides stragetic, benchmarked analysis, actionable information and insight on target companies
 GAP ANALYSIS
GAP ANALYSIS
A systematic review of all current market research, competitive intelligence, market…
A systematic review of all current market research, competitive intelligence, market access, pricing and reimbursement studies and highlighting knowledge gap and further research needs.
SCENARIO PLANNING
SCENARIO PLANNING
Foresight and futures studies providing a way to best prepare for what the future may…
Foresight and futures studies providing a way to best prepare for what the future may hold.

Scenario planning includes the identification of the main forces involved in the environment and the projection of how changes in those forces will impact other elements to create a particular future; strategies and contingencies can then be developed to help provide clients with strategic foresight.

 BENCHMARKING
BENCHMARKING
Provides stragetic, benchmarked analysis, actionable information and insight on target…

Provides stragetic, benchmarked analysis, actionable information and insight on target companies
 GAP ANALYSIS
GAP ANALYSIS
A systematic review of all current market research, competitive intelligence, market…
A systematic review of all current market research, competitive intelligence, market access, pricing and reimbursement studies and highlighting knowledge gap and further research needs.
DEVICE
DEVICE
By understanding competitor’s plans and designs of a device, we can help…
By understanding competitor’s plans and designs of a device, we can help you plan to limit the potential impact of new device launches.
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